Track UTM Campaigns on Your Event Pages
Add UTM tags to your event links and see which sources, mediums and campaigns bring visitors, right in your event analytics.
Event page analytics now read UTM parameters. Add UTM tags to your event link, and CalGet shows how many visits each source, medium and campaign brought in.
All five UTM fields – Source, Medium, Campaign, Term and Content, each with its own view.
Next to your referrers – Open your event's Analytics tab and switch to UTM Parameters. Your team's Analytics page shows them across all events.
Untagged visits – Visits without UTM tags show as “(not set)”.
Tracking started on November 21, 2025, so visits from before that date have no UTM data.